Green Mike - Change Management ...

Green Mike - Change Management Masterclass. A Step By Step Guide To Successful Change Management, Leader. Manager

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Praise for Change Management Masterclass
“This book covers the complex subject of change management in a highly readable
way. It provides an invaluable resource for managers or MBA students wanting to
learn how to manage change successfully.”
Dr Tim Hughes, Bristol Business School
“A thoroughly practical and straightforward change management handbook, full of
useful ideas and handy tips.”
Chris Bones, Principal, Henley Management College
“An excellent practical read. It consolidated my existing learning, and at the same
time introduced me to some new and useful models, which I shall use.”
Anjali Arya MBA, Organizational Development Consultant

Change Management Masterclass
provides a structured way to navigate through the
complex subject of change management. Students and operational managers alike
should benefit from this useful book, that combines relevant theory, experience and
best practice.”
Philip Lawrence MBA, Programmes Manager, Alcatel Lucent
“This brings together everything on change management I can ever remember
reading or studying into a very structured and logical framework, and presents a
clearly balanced view of academic models and commercial insight, drawing from
organization examples and management experience. I would see this book being
valuable to students or senior business leaders either as a framework to read
completely for a comprehensive learning of the subject, or as a reference guide by
using selected elements of the ‘task and process framework’ from which you could
build specific knowledge and ideas.”
Deborah Bateman MBA, Manager, Business Support & Development, Halifax

Change Management Masterclass
is an excellent guide for both managers and students
to learn how to manage change better within their organizations. The well-organized
structure and case study approach makes the subject very accessible to the reader. I
have really enjoyed reading this book and would highly recommend it.”
Maria Jesus Fernandez-Gutierrez, Enterprise Core Voice Proposition Manager, Vodafone UK
“It illustrates clearly that there isn’t just one answer or approach to managing
change successfully. The key message from this book for senior managers of large
organizations is the importance of developing strong and adaptable leadership
capabilities to support and align every phase of the change process.”
Pascoe Sawyers, Director, Leadership Academy, Improvement & Development Agency
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“This book provides a comprehensive coverage for those studying change and those
engaged in it. It deals with the interaction of all aspects of change and acknowledges
just how challenging it can actually be in practice. There are clear explanations of
the dimensions of change and good, practical advice on how to tackle change.”
Martin Broomfield MBA, Limeblue Consulting
“I have been drawn back in over the week and discovered new things in the book
each time I looked. What I liked most of all was the author’s emphasis on high-
lighting the most robust models and frameworks and linking this directly with the
application of these tools and techniques to the chosen case studies.
Bob Gorzynski, Centre for Strategic Thinking”
“This is a powerfully straightforward book because the author has the gift of being
able to summarize and show the relevance of quite complex ideas. The text is
convincing in its practical approach. I particularly welcome the chapter which relates
personality data to change leadership and change skills, which trainers ought to find
of real value. An excellent introductory text of particular value to professionals and
middle managers engaged in a process of change. It should help them make sense of
how people respond to change and of the leadership challenges involved.”
Professor Colin Carnall, Director of Executive Programmes, Warwick Business School,
University of Warwick
 iii
MANAGEMENT
MASTERCLASS
A Step by Step Guide to
Successful Change Management
Mike Green
London and Philadelphia
CHANGE
iv
Publisher’s note
Every possible effort has been made to ensure that the information contained in this
book is accurate at the time of going to press, and the publishers and author cannot
accept responsibility for any errors or omissions, however caused. No responsibility
for loss or damage occasioned to any person acting, or refraining from action, as a
result of the material in this publication can be accepted by the editor, the publisher or
any of the authors.
First published in Great Britain and the United States in 2007 by Kogan Page Limited
Apart from any fair dealing for the purposes of research or private study, or criticism or
review, as permitted under the Copyright, Designs and Patents Act 1988, this publi-
cation may only be reproduced, stored or transmitted, in any form or by any means,
with the prior permission in writing of the publishers, or in the case of reprographic
reproduction in accordance with the terms and licences issued by the CLA. Enquiries
concerning reproduction outside these terms should be sent to the publishers at the
undermentioned addresses:
120 Pentonville Road
525 South 4th Street, #241
London N1 9JN
Philadelphia PA 19147
United Kingdom
USA
www.kogan-page.co.uk
© Mike Green, 2007
The right of Mike Green to be identified as the author of this work has been asserted
by him in accordance with the Copyright, Designs and Patents Act 1988.
ISBN-10 0 7494 4507 6
ISBN-13 978 0 7494 4507 2
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library.
Library of Congress Cataloging-in-Publication Data
Green, Mike, 1959–
Change management masterclass : a step by step guide to successful change
management / Mike Green.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-7494-4507-2
ISBN-10: 0-7494-4507-6
1. Organizational
change–Management.
2. Organizational
change–
Management–Case studies. I. Title.
HD58.8.G724 2007
658.4'03–dc22
2007001972
Typeset by Saxon Graphics Ltd, Derby
Printed and bound in India by Replika Press Pvt Ltd
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